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Too many investors buy domain names only to park them. This is the lowest return on your investment. It's actually the worse option you can choose if you have quality domain names.
There is whole industry that offers various options to park your domain names, and they will offer you in return a small percentage of the revenues generated each time a visitor clicks on a link.
Their idea is easy to sell and to understand. All you need to do is to supply them your domain names, and they will do the rest for you. No work whatsoever for the owner. Simply park your domain names, and do something else with your time, and wait for the revenues to come in. Sounds like a great idea that will make you rich, but it's not.
It's actually the worse option you can choose if you have quality generic domain names. Even doing nothing with your domain names is a better option because it may encourage someone to make you an offer. Another better option than parking is to redirect your domain names to your main site.
This simple concept of parked domain names is designed to make you invest your own money, and make you believe that because you are the owner of the domain names, you will get rich by collecting the biggest share of the advertising revenues.
Nothing can be further from the truth. You will be very lucky if you get 10% of what the advertisers actually pay for a click. There are plenty of horrors stories of owners actually getting a lot less, and often nothing at all. With parked domain names, you very often get peanuts money, just enough to buy yourself peanuts.
Annoying users with parked domain names
- They're part of the Internet much like spam and viruses and pop ups. It's not that users don't like parked domain names, they actually hate them.
- Users don't like to be forced to do things they don't want and don't need.
- Parked domain names are completely unnecessary extra steps before you get what you need.
- When you type a domain name in your browser, you expect to get the site that offers the services or products you are interested in. You don't expect to get a site with no content at all but only links.
- Parked domain names are annoying for users and waste unnecessary time.
- Many companies offering parked domain names have options to "customize" the parked pages. They under-estimate the intelligence of users and forget that users are smarter than they think. A user recognizes a parked domain name when he sees one, and most will avoid these parked domain names that have nothing to offer them.
- When was the last time you bought something from one of those parked domain names?
- When was the last time you clicked on one of these links?
- Users hate parked domain names and they lack credibility.
- Users don't like nearly useless pages and rarely click on these links.
- There's no question that users want information, content, news, something useful, and not just boilerplate pages that look awful and have very little to offer.
- The long term value of parked domain names is very low, and the growth of this traffic is usually flat.
- Hard to understand who actually clicks on those links on parked domain names. Many people click on any link just to get out of the site faster.
- This is not a quality click, but an annoyed user who doesn't like being forced to waste time.
- Parked domain names are for greedy and money hungry people that make the Internet an annoying experience.
- Parking domain names is more suitable for low quality domains that are not good enough for a real business, or don't have the potential to be used for a real business. The majority of domain names registered falls into this category, just not good enough.
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